PureCircle says it has developed and is now expanding use of a new stevia leaf variety which the company claims provides significant advantages compared to previous generations of stevia plants.
Cultivated by PureCircle and successfully field-tested, the new stevia varietal yields greater quantities of stevia ingredients.
This breakthrough - increasing the effective yield of PureCircle’s stevia plants - enhances the company’s production efficiency, PureCircle says, and even further improves its ability to deliver a sustainable supply of these next generation stevia leaf ingredients to food and beverage companies.

With the greater yield, the new stevia variety is said to provide further cost effectiveness as greater quantities of ingredients can be sourced from each leaf. This year, 20% of PureCircle’s stevia plants were comprised of this new variety, and the company plans to switch 90% of its stevia crop to this variety in 2020.
