[caption id="attachment_554" align="alignnone" width="817"] One jelly bean stands out from the crowd[/caption]
Symrise NA report that SymLife Sweet, a series of flavors under their Taste for Life Platform that provides sweetness modulation solutions in a variety of food products, is taking hold among food and beverage companies.
Emmanuel Laroche, Vice President of Symrise’s Marketing and Consumer Insights Group and Global Marketing Leader, stated, “With the advent of more and more ingredients that are being used to replace sugar, there has been an increase in customers who are turning to SymLife Sweet as a viable solution. In general, we have seen a great deal more interest and success in these flavors.”
Laroche said that companies are responding to consumer demand for reduced-sugar products. “Health conscious consumers – and their number keeps growing – are looking for better nutrition without compromising great taste so it’s logical that interest in reduced-sugar and low-sugar products is high. Consumers reject high intensity sweeteners with off-tastes and want more authentic sweetness. SymLife Sweet overcomes the challenges of low- and no-calorie sweeteners that have disappointed these consumers. For example, it works well in products formulated with Stevia to help provide a more natural sugar taste.”
Laroche emphasized that SymLife Sweet has many advantages. Products formulated with SymLife Sweet can maintain their natural sweetness while reducing sugar up to 35 percent.
In addition, SymLife Sweet flavors feature high performance masking components. “Our experienced formulators are available to work with customers who are interested in developing products with reduced-sugar content using our breakthrough SymLife Sweet flavors. They can help product developers optimize taste while meeting the new parameter to provide ‘Added Sugars’ on the nutritional panel of many foods. We’re ready to assist customers from product concept to the final stages of product development, working side by side with them as true partners,” he explains.