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US retail project promotes natural dye potential

US retail project promotes natural dye potential2019.05.28

Housework, a fashion and homeware retail project based in California, has been established to promote the use of nontoxic and biodegradable components – including fabrics, stitching, dyes and finishes – in the manufacture of apparel. 




The project puts an emphasis on as much of the material used in the garments to remain undyed, as a way to minimise the resources required to produce and finish the apparel. The dyes that are used are said to all be made from organic sources such as tree bark, fruits, vegetables, and minerals.  


All of these materials used in the production of the natural dyestuffs are also said to be grown organically on farms located on-site or nearby the facilities in which they're turned into pigment. This, Housework argues, means that any waste resulting from the process can be repurposed as compost and water suitable for future farming. 


Marcee Jones, co-owner of Housework, stated: "Organic clothing shouldn't be limited to just the sweatpants and T-shirts found in so many of today's health food stores.  


“We're specifically highlighting brands that approach their designs holistically, that are fashion-forward while still making practical considerations and holding their manufacturing to the highest standards." 


Fashion brands included in the project’s apparel collection include Story mfg, Industry of All Nations and a collaborative range from Harvest & Mill and Coeur. 



source: housework.store 

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