As an important market of global functional food, a large number of functional raw materials and new products of food and beverage emerge in Japan every year, leading the innovation direction of global functional ingredients market.
In 2021, which raw materials and new application directions are popular in Japanese market?
10 most used functional raw materials
The top 10 raw materials are shown in the figure below. The main application directions are intestinal health, weight loss (reducing visceral fat, controlling postprandial blood glucose rise), eye health, sports nutrition, oral beauty, improving memory, etc.
Functional raw materials
Methoxyflavones from black ginger
Lutein / zeaxanthin
Ceramide from pineapple
Main application direction of functional food in Japan
1. Intestinal health
Lactobacillus / Bifidobacterium is the most widely used raw material in the field of intestinal health, among which the strains with claims of improving intestinal function include Lactobacillus k-1 (L. casei 327), Bacillus cogulans sank70258, Bifidobacterium bb536, Bifidobacterium n708, etc.
In addition to probiotics, dietary fiber is also an important ingredient in maintaining intestinal health. In last year's statistics, the use of resistant dextrin was much higher than that of other dietary fiber.
In this year's statistics, the use of inulin has increased greatly. In just three months, nine functional food products with inulin as the main component were approved. Inulin can increase the number of bifidobacteria in the intestinal tract, improve the intestinal flora, reduce the triglyceride content in the blood, and reduce the level of blood sugar after meals. It also has a certain role in blood glucose management and weight management.
2. Weight management
Weight management is the main application direction of functional food in Japan, and the related ingredients are also various. In statistics, PMF from black ginger is the most used weight loss raw material, with nearly 20 new products. The characteristic component of black ginger extract is 5,7-dimethoxyflavone, which can accelerate metabolism and blood circulation, and play the role of weight loss. At the same time, it has been confirmed that it has the effect of maintaining the walking ability of middle-aged and elderly people decreased due to age.
3. Improve sleep
GABA and L-theanine are the most widely used raw materials in sleep. In addition to sleep, GABA has applications in blood pressure management, relieving pressure, anti fatigue and oral beauty.
4. Bone and joint health
5. Improve memory
6. Reduce uric acid
Uric acid is the product of purine metabolism in the body. There are two sources of blood uric acid in the body. One is the production of uric acid by purine metabolism in tissues, the other is the production of uric acid by purine metabolism in diet. Hyperuricemia can deposit in the joints and kidneys, stimulate the blood vessel wall, reduce the utilization of glucose, and lead to arthritis, uremia and other diseases.
7. Skin hydration
Functional ingredients with rare applications
Among the functional foods launched this year, there are some very rare functional claims, including increasing saliva, reducing leg swelling at night, and maintaining periodontal tissue health.
1). Increase oral saliva
Ingredient: coenzyme Q10
The secretion of saliva will decrease with age and pressure. The dryness of the mouth will also lead to halitosis and dysphagia of food, increase the feeling of unhappiness, and may damage the quality of life. In statistics, there are two functional labeling foods with the claim of "increasing saliva secretion", and the main raw material is reduced coenzyme Q10. According to a study by the company, healthy middle-aged and elderly men and women take 100 mg of reduced coenzyme Q10 every day, which significantly increases salivary secretion compared with placebo group.
2). Reduce female leg swelling
Airyleg, launched by pillbox Japan, claims to reduce nighttime leg swelling (non morbid swelling) in healthy women. In one study, healthy adult Japanese women were fed a diet containing 120 μ G piperine from Piper nigrum L. can reduce the evaluation index of leg swelling, significantly inhibit the increase of the ratio of extracellular water in legs to internal water in human body caused by sedentary (P = 0.013), and reduce the temporary swelling of legs.
3). Keep periodontal tissue healthy
Main ingredients: Lactobacillus salivarius ti2711
Lactobacillus salivarius ti2711 is a kind of beneficial bacteria in oral cavity, which can inhibit the deterioration of gingival status. Studies have shown that lactic acid bacteria LS1 can inhibit the growth of bacteria that lead to the deterioration of gingival state in vitro and human experiments, so as to maintain the healthy state of gingiva.
Source: https://fta.21food.cn/ and FBFI food and beverage formula innovation wechat account