Alcohol and soft drinks
In China, many beer giants have begun to develop beer soft drinks.
The 0 alcohol beer flavor soft drink developed by China’s Xuehua beer brand accurately targets young people's alcohol consumption psychology. Now young people pay more attention to low sugar, health, light drink, in exchange for a kind of consumer demand.
China’s Qinqgdao beer has also developed two kinds of soda drinks to expand its production line and covering more young consumers.
In August 2020, Carlsberg developed its first alcohol free beer in China: Chongqing Alcohol Free Beer which also launched the product in can in the next year.
Carlsberg group also committed that by 2022, alcohol free beer will be sold in all its global market. The CEO Cees't Hart of Carlsberg group says that the group is strengthening the research and development of non-alcoholic beer and in the coming years, the market share of non-alcoholic beverages in Western Europe is likely to triple to 15%.
Alcohol and snacks
In addition to the trend of soft drink beer, from the new products of alcoholic beverages in Taiwan, China in 2020, it can be found that there are also innovative attempts in the use of "alcohol" to make alcoholic snacks.
In 2019, Taiwan beer brand Taihu launched two classic blending beers, "long island ice beer" and "komontodon", which were directly made into popsicles. In line with the global trend of low alcohol, the original beer's alcohol concentration was reduced from 9.99% to 3.5%.
Taiwan tiger, together with the Japanese snack brand elegant food, launched a flat noodle with English Porter beer and American wheat beer, which is full of topics. The Japanese star noodle shop "Ginza Fengjian" will launch instant instant rice noodles with wine meal and soy sauce in 2019. It has been sold in Japanese family convenience stores.
In China’s mainland market, there is a cross-border correlation between ice cream and alcohol.
In 2020, Zhong Xuegao expanded its product line, namely, the "youth version" ice-cream flavored with grapefruit, which cooperates with Xiaomi 10; And the degree of ice cream injected into Martell cognac. Mengniu also introduced its own Baijiu ice cream, with ice cream containing alcohol, including two flavors of white peach flavor and Jiao Tangwei's heart chocolate.
A new generation of young people's attitude towards alcohol consumption has changed dramatically. Food and drink containing a small amount of alcohol not only provides the stimulation of alcohol, but also meets the needs of young consumers who pursue health and taste.