When it comes to global food and beverage consumption trends in 2021, the topics of plant-based, intestinal health and immunity will continue throughout. Because of social isolation, people spend more time watching mobile phones and computer screens, and eye health has become the focus of attention.

Plant power

Consumers' concerns about health and sustainability have increased their interest in plant nutrition.

Plant based food is one of the key themes of the general trend in 2021. The talk about the botanical movement is significant, supported by the high growth rate of these products, but in the long run, dairy and meat substitutes still account for only a small part of the whole market.

The study found that consumers who are targeted at vegetarianism or those who want to reduce the intake of animal products but don't want to eat them at all are the most likely to succeed.

The potential of mixing

The study also showed that almost 90% of consumers who regularly eat plant-based dairy substitutes (at least once a month) are not vegetarians. They want to add more plant-based food to their diet.

In terms of innovation in the field of plant products, there will be an "exciting development" of cleaning labels in plant products and mixed products.

"The combination of animal and plant products is very suitable for vegan consumers who want to reduce the intake of animal products."

Intestinal health and immunity

The food and beverage industry will see the health impact of this pandemic in the coming year. The health topics of special concern are intestinal health and immunity.

Fermented foods and yoghurt containing probiotics are well-known products that support intestinal health and promote overall health. Studies have shown that about 70% of the immune system lives in the gut. Yogurt is one of the most recognized fermented products.

There are three main areas for strengthening immune health.

First, fiber will drive innovation.

Secondly, vitamins and minerals, such as vitamin C, vitamin B6, vitamin B9, vitamin B12, vitamin D3, calcium and zinc.

Finally, plant and herbal extracts such as ginger, ginseng, turmeric and a wide range of adaptive factors will be seen by more consumers to meet the needs of various immune health

Eye health becomes the focus

The health trend has accelerated significantly in the past year. With the development of this trend, eye health has become an area of development. In the era of mobile Internet, electronic products are everywhere. Coupled with the social isolation measures in many parts of the world caused by the pandemic, the screen time of adults and children has increased significantly. At present, eye health has become a global medical and health problem, and food with eye protection function has begun to emerge in the market. The previous small trend of eye health is gaining momentum.

According to innova data, the annual compound growth rate of new product launches with eye health claims is as high as + 20% worldwide from 2017 to 2019. Lutein is an important component of eye health dietary supplements, which is used to resist blue light radiation.

Besides paying more attention to health, more attention to avoiding food waste and buying local food will also be key themes in 2021.

Source: Food formula innovation wechat account