PepsiCo launches new Mountain Dew range designed for gamers
PepsiCo will expand its Mountain Dew drinks portfolio with Mtn Dew Amp Game Fuel, a range which claims to give video gamers improved accuracy and alertness.
The line, which is “crafted to give gamers the boost they need during gameplay”, will be available in four flavours: charged cherry burst, charged berry blast, charged tropical strike and charged original Dew.
Specifically designed to consider how gamers play, the cans feature resealable lids, created by Xolution, which allow for “more uninterrupted gameplay and easy opening”. The can’s no-slip grip aims to mirror the sensory design of accessories and hardware in gaming.
PepsiCo said each flavour of Mtn Dew Amp Game Fuel contains 90 calories per 16oz.
Erin Chin, senior director of marketing for Mountain Dew, said: “Knowing gaming is an endurance sport, we listened to what players have been asking for when it comes to a beverage.
“Mtn Dew Amp Game Fuel is the first ever drink created specifically for gamers and stands in its own category. It has energy credentials with its vitamin-charged and caffeine-boosted formula, and we can’t wait to share it with the gaming world come January.”
The range has also sponsored Call of Duty World League, which took place over the weekend in Las Vegas, to give players an exclusive first taste ahead of the launch.
Mtn Dew Amp Game Fuel will be available in 16oz can in the US as of 14 January 2019.