Home > Industry News > Stevia Use In Food and Beverages Accelerated Significantly in 2018
Stevia Use In Food and Beverages Accelerated Significantly in 2018
PureCircle (LSE: PURE), the world’s leading producer and innovator of stevia sweeteners, reports the use of stevia leaf sweetener in food and beverage products grew at an accelerated pace last year.
In 2018, the number of new products using stevia grew +31%. That compares to an +11% increase in 2017. That means the growth rate last year nearly tripled. In looking separately at beverage and food launches with stevia last year, the increase was +36% for beverages and +27% for foods. That data, and all data contained herein, is from Mintel Group Ltd, which describes itself as the world’s leading market intelligence agency*.
The 2018 data continues to showcase stevia’s increased adoption as an important ingredient for beverage and food companies. In a number of categories, where high intensity sweeteners are used, stevia is now the leader; these categories include: plant-based drinks (dairy alternatives); dairy-based ice cream and frozen yogurt; ready-to-drink iced tea; and dressings and vinegars. Stevia also has a high use incidence in: carbonated soft drinks; and meal replacements and other drinks.
Consistent with the growth of stevia use in product launches, the increase relative to other zero-calorie sweeteners has also been dramatic. In 2011, stevia was used in 10% of all food and beverage products launched with high-intensity sweeteners, whereas aspartame was found in 36%. In 2018, stevia usage nearly tripled to 29% compared to aspartame which fell to just 20%. With stevia, food and beverage companies have access to a non-GMO, zero-calorie sweetener from a plant which delivers on taste.
Some of the major beverage and food companies launching products with stevia leaf sweetener last year included the following (in alphabetical order): Calbee Foods, The Coca-Cola Co, Groupe Danone, Nestle, PepsiCo and Unilever. Due largely to its research, development and innovation, PureCircle offers beverage and food companies great-tasting, zero-calorie, plant-based sweeteners at costs competitive to sugar.
The beverage and food product launches with stevia are occurring worldwide with all global regions participating. The top-two regions last year were Asia/Pacific (42%) and Europe (21%), followed by Latin America, North America and Middle East/Africa.
Not long ago stevia was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today we offer a range of next generation stevia leaf sweeteners, including Reb M, which taste great and work well across multiple categories. These sweeteners help beverage and food companies increase their offerings of zero- and low-calorie products without sacrificing taste.
PureCircle has significantly boosted production of our next generation stevia sweeteners – like Reb M — which have the most sugar-like taste and are highly sought after by beverage and food companies. PureCircle is able to supply those stevia sweeteners at a cost and scale to meet the growing demand for its best tasting stevia leaf ingredients.