SweeGen, Inc., a nature-based sweetener company announced its non-GMO BESTEVIA® Reb E stevia leaf sweetener meets all regulatory criteria cited in Health Canada's List of Permitted Sweeteners of Steviol Glycosides and can now be sold in Canada.

"Reb E is one of the main components in our BESTEVIA e+ formulation. E+ was specifically created for alcoholic and non-alcoholic beverages, with the existing application patents around Reb M in beverage in mind," says Shari Joslin, VP of Application Technology. "Reb E, mixed with other stevia sweeteners, creates a mouthfeel and taste closest to sugar," she adds.

BESTEVIA e+, while initially created for beverages, shows great success in reducing sugar and artificial sweeteners in many applications, such as dairy, sports nutrition and bakeries. "Our non-GMO BESTEVIA e+ provides a clean, sugar-like taste with a most competitive price, comparable to sugar," says Katharina Pueller, director natural sweetener business. 

BESTEVIA Reb E, SweeGen's non-caloric, high-purity stevia sweetener with a clean, sugar-like taste, is produced through a stevia leaf based bioconversion process. Canadian Food and Beverage companies are working on reformulating their products to reduce sugar and artificial sweeteners. This approval provides them with a new, great tasting and cost competitive option.

The ingredient joins non-GMO BESTEVIA Reb M and BESTEVIA Reb D as part of a range of novel stevia leaf sweeteners SweeGen offers to the flavor, food and beverage industries.

Having received Canadian approval as well as the No Objection Letter from the US FDA, SweeGen will continuously pursue global approvals.

source: prnewswire.com