Modern consumers pay more and more attention to health and personal appearance, which makes collagen products on the market continue to increase. With the increasing demand of consumers for daily food and beverage, collagen is one of the most popular raw materials in the trend of "beauty" economy and health preservation and rejuvenation.
Collagen foods and beverages are very popular in Asia, especially in Japan, where consumers have consumed a lot of collagen rich dishes in the past 10 years. The shelves of Tokyo shopping malls are also full of collagen products, such as collagen jam, collagen noodles and collagen candy.
With the continuous innovation of manufacturers, new collagen products will promote the growth of the global market. According to the market data forecast of grand view research, it is predicted that in 2025, the food and beverage containing collagen will become the main driving force for the growth of global collagen industry, and the revenue is expected to increase by 7%. As a functional ingredient, it is more and more popular to add collagen in tea, yogurt, and water.
Collagen + tea jelly
Chali, a tea brand, aims at women's health care market and introduces collagen peptide tea jelly. The new product follows the classic peach flavor, Q soft waxy, 0 fat, adding phosphatidylserine no less than 30mg per 100g, which can effectively improve the activity of cell membrane, smooth muscle cells, and make skin tender and smooth.
Collagen + bubble water
Voss FOSS of Huabin group launched protein peptide bubble water, expanding bubble water territory again. The new product added sturgeon collagen peptide, with antioxidant, free radical scavenging, detoxification, enhance immune capacity and other functions.
Collagen + yogurt
Meiji launched a new anti ultraviolet skin care yogurt, including SC-2 lactic acid bacteria, fish collagen peptide and sphingomyelin, to protect skin from UV damage and achieve the purpose of healthy whitening.
Collagen + water
Rule collagen water is also a light replenishment functional drink tailored for women. The unique advantage of the product is "three-dimensional replenishment formula", collagen + tremella polysaccharide + mellow fruit and vegetable original liquid. As a natural and healthy drink focusing on women's subconscious needs, rule collagen water represents the preferences of young women's consumer groups in terms of product positioning and packaging design.
Collagen + candy
Some consumers who like sweets are looking for candy with specific functions to help them resist wrinkles. Collagen is appearing in the candy market in the form of functional ingredients, such as chewing gum and jelly candy.
Collagen + beer
Japan's Suntory once launched a collagen beer called precise, which contains 2 grams of collagen in each can of beer, enabling people to maintain their skin while enjoying alcohol.
Collagen has the functions of slowing down skin aging, increasing muscle, burning fat, promoting intestinal health and so on. It has always been a popular ingredient in solid drinks. Now, with the improvement of consumers' awareness of the healthy function of collagen, brand manufacturers are further stimulated to expand their production lines, making the application of collagen in ready to drink drinks more widely.
Source: FBFI food and beverage formula innovation