PepsiCo’s Quaker launches range of oat-based beverages in US
PepsiCo-owned Quaker Oats Company seeks to profit from the surge in non-dairy milk sales in the US with a new oat-based drinks line.
Called Quaker Oat Beverage, the range will go on sale in January with three flavours available: original, original unsweetened and vanilla. Each 48oz bottle will be sold with a recommended price of $4.29.
Quaker said the drink – which is suitable for cereals, smoothies or coffee – is an excellent source of calcium and vitamin D and a good source of fibre.
Research by Mintel has revealed that sales of non-dairy milk in the US have grown by 61% over the last five years, reaching an estimated $2.11 billion in 2017.
Almond, soy and coconut milks continue to dominate the non-dairy sector with a combined market share of 89%.
Within the oat drinks space, Quaker Oat Beverage will compete with Swedish firm Oatly. The company, which entered the US in 2016, has seen its sales surge as it targets high-end coffee shops.
Last month, Oatly announced it will open its first production plant in New Jersey next year to support its growth. Alongside increased production, the firm aims to introduce more flavours of its oat milk.
The launch of Quaker Oat Beverage is part of a wider PepsiCo drive towards healthier snacks and away from fizzy drinks.
Last week, the company bought plant-based superfood brand Health Warrior and introduced a range of snacks made with yogurt and cheese.