In recent years, Chinese people pay attention to health of food. More and more consumers eat functional food in their daily life, which provides a broad development space for the functional food industry.
According to the "2020 China life well off index survey", 27.1% of the respondents will buy functional food for themselves, 21.7% will buy it for their parents or other elders; 45.6% of the respondents will buy it for both their parents and elders; only 5.6% of the respondents have made it clear that they will not buy functional food, a decrease of 31.5 percentage points compared with the previous year. Both middle-aged and old people and young people have a great demand for functional food.
The main consumption force tends to be younger
In recent years, with the economic development and stricter supervision of the health care industry, people's consumption concept and health awareness began to improve. With the growing of young consumer groups, the trend of group consumption concept is very obvious, especially in the field of food. Since the popularity of "soaking medlar in a thermos cup", health preservation has gradually become a way of life for the whole people.
With the increasing pace of young people's life, "convenient, efficient and direct" functional food is favored by a large number of young people. The consumption of functional food is becoming more and more daily, which makes young people begin to buy functional food more frequently in the non promotion period. It has become a normal life for young people to buy and "supplement" nutrition at any time.
Both middle-aged and aged people and young people have a great demand for functional food. Since 2013, the market scale of China's health care industry has been growing steadily. In 2019, the market scale of China's health care industry reached 222.7 billion yuan, with a year-on-year growth of 18.5%. It is expected to exceed 330 billion yuan in 2021, and the health food industry will usher in a period of rapid growth.
Functional food is more popular due to the higher demand to enhance immunity
Throughout 2020, the health food industry is facing international challenges and challenges from the domestic market, but the overall situation is gradually getting better, and the products to improve immunity have become popular in the current market. Industry experts pointed out that the epidemic has greatly improved people's health awareness, and the past one-sided understanding of the health food industry will be further supplemented. Especially in the aspect of immunity, people's awareness has become stronger.
Enhancing immunity is still the mainstream. Immunity is the body's own defense mechanism and an important defense line against the external environment. The decline of the body's immunity will directly lead to the increase of the incidence of diseases, so it is very important to enhance the body's immunity.
According to China’s national immunity cognition survey report, 95% of the respondents agree that human immunity is important to health, and most of them know something about healthy eating behavior and healthy exercise. At the same time, the vast majority of respondents have a vague understanding of the specific concept and composition of immunity, and lack an accurate understanding of the specific connotation of immunity. They think that the immune response is immunity, and that the higher the immunity, the better.
According to the survey data, in order to enhance immunity, people are most inclined to buy nutrition supplements, functional improvement and health food for regulating body indexes. Among the influencing factors of national health food consumption decision-making, functional effect, product qualification and brand awareness ranked the top three. At the same time, 60% of the respondents think that it is reasonable to invest 1% to 10% of the total household income in purchasing health food to maintain their health level; 30% of the respondents think that it should be less than 1%; 9% of the respondents think that it should be between 10% and 20%; 1% of the respondents think that it should be more than 20%.